Digital Marketing

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Digital marketing coaching & learning Might Be for You.

Join IIM Veda’s Advanced Digital Marketing Program and gain practical skills in SEO, Performance Marketing, Social Media, AI Tools, and Lead Generation with live projects and expert mentorship.

At IIM Veda, we don’t just teach theory — we train you to become job-ready, client-ready, and business-ready.

  • 100% Practical Training
  • Live Campaign Experience
  • Placement Guaranteed*
  • Industry-Recognized Certification
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Why Choose This Course?

Industry-Ready Skills

Our course is designed according to current industry requirements. You will learn in-demand skills like SEO, paid advertising, funnel building, and automation that companies actively hire for.

100% Practical & Live Projects

Students work on real campaigns using platforms like Google Ads and Meta Ads. This ensures hands-on experience before entering the job market.

Career & Freelancing Opportunities

Whether you want a high-paying job, freelance clients, or start your own agency, this course prepares you for all three career paths.

AI-Integrated Digital Marketing

Learn how to use modern AI tools like ChatGPT to create content, ad copies, and automation systems that increase productivity and performance.

Key Highlights of the Course

3 to 6 Months Advanced Program

20+ Premium Marketing Tools Covered

10+ Live Projects & Campaigns

Internship Opportunity

Resume Building & Interview Preparation

Live Ad Budget Handling

Personal Branding & LinkedIn Optimization

Lifetime Access to Community Support

Course Modules

MODULE 1: Digital Marketing Fundamentals

  • Introduction to Digital Marketing Ecosystem
  • Traditional vs Digital Marketing
  • Scope of Digital Marketing in India & Global Market
  • Career Opportunities (Job, Freelancing, Agency, Business)
  • Understanding Marketing Funnel (TOFU, MOFU, BOFU)
  • Customer Journey Mapping
  • Understanding ICP (Ideal Customer Profile)

MODULE 2: Marketing Strategy & Planning

  • Market Research Techniques
  • Competitor Research Framework
  • SWOT Analysis
  • Brand Positioning
  • Offer Creation Strategy
  • Campaign Planning Blueprint

MODULE 3: Website Planning & Conversion Architecture

  • Domain & Hosting Selection
  • UI/UX Basics for Marketers
  • Landing Page Structure
  • Sales Page Framework
  • Conversion Psychology
  • CTA Placement Strategy

MODULE 4: WordPress Website Development

  • Using WordPress
  • Installation & Dashboard Overview
  • Theme Customization
  • Essential Plugins
  • Contact Form Setup
  • Website Security
  • Speed Optimization
  • Mobile Optimization
  • Lead Capture Integration

MODULE 5: Search Engine Optimization (SEO) – Complete Foundation

  • SEO Introduction
  • How Search Engines Work
  • Crawling, Indexing & Ranking
  • Google Algorithm Basics
  • Keyword Research
  • Short-tail vs Long-tail Keywords
  • Search Intent Analysis
  • Keyword Difficulty
  • Competitor Keyword Analysis
  • Using SEMrush for Research

MODULE 6: On-Page SEO (Deep Practical)

  • Title Tag Optimization
  • Meta Description Writing
  • Header Tag Structure (H1–H6)
  • URL Structure
  • Internal Linking
  • Image Optimization
  • Alt Tags
  • Schema Markup
  • Content Optimization Strategy

MODULE 7: Off-Page SEO (Authority Building)

  • Backlink Fundamentals
  • Guest Posting
  • Directory Submission
  • Social Bookmarking
  • Profile Creation
  • Article Submission
  • Link Building Strategy
  • Toxic Backlink Removal

MODULE 8: Technical SEO

  • Website Audit
  • Sitemap Creation
  • Robots.txt
  • Canonical Tags
  • 301 & 302 Redirects
  • Broken Link Analysis
  • Core Web Vitals
  • HTTPS & SSL

MODULE 9: Google Search Console & Webmaster Tools

  • Using Google Search Console
  • Property Setup
  • Sitemap Submission
  • Coverage Report
  • URL Inspection Tool
  • Manual Actions
  • Performance Report Analysis

MODULE 10: Google Analytics (GA4) Mastery

  • Using Google Analytics
  • GA4 Setup
  • Event Tracking
  • Conversion Tracking
  • Traffic Source Analysis
  • User Behavior Reports
  • Funnel Tracking
  • Data Interpretation

MODULE 11: Performance Marketing – Google Ads

  • Using Google Ads
  • Account Structure
  • Keyword Targeting
  • Search Campaign Setup
  • Display Ads
  • YouTube Ads
  • Conversion Tracking
  • Bidding Strategy
  • Quality Score Optimization
  • Remarketing Campaigns

MODULE 12: Social Media Marketing Strategy

  • Instagram Growth Framework
  • Facebook Page Optimization
  • LinkedIn Marketing
  • Content Calendar Creation
  • Hashtag Strategy
  • Organic Growth Techniques

MODULE 13: Paid Social Media Advertising

  • Facebook Ads Manager Setup
  • Audience Targeting
  • Custom & Lookalike Audiences
  • Pixel Installation
  • Lead Generation Campaign
  • Sales Campaign
  • Ad Copy & Creative Strategy

MODULE 14: Content Marketing & Copywriting

  • Blog Writing Structure
  • SEO Content Writing
  • Sales Copywriting
  • Email Copywriting
  • Landing Page Copy
  • Psychological Triggers
  • Headline Writing Mastery

MODULE 15: AI in Digital Marketing

  • Introduction to AI Tools
  • AI for Content Creation
  • AI for Keyword Research
  • AI for Competitor Analysis
  • AI for Automation
  • AI for Data Analysis
  • Blog Creation
  • Ad Copy
  • Script Writing
  • Email Sequences
  • Funnel Content
  • Prompt Engineering

MODULE 16: Video & YouTube Marketing

  • Channel Setup
  • YouTube SEO
  • Keyword Research for YouTube
  • Script Writing
  • Thumbnail Optimization
  • YouTube Ads

MODULE 17: E-commerce Marketing

  • Using Shopify
  • Store Setup
  • Product Research
  • Product Page Optimization
  • Conversion Optimization
  • E-commerce Ad Strategy
  • Scaling Techniques

MODULE 18: Email Marketing & Automation

  • Email Funnel Creation
  • Lead Magnet Strategy
  • Automation Setup
  • Newsletter Campaigns
  • Using Mailchimp
  • Open Rate Optimization

MODULE 19: Sales Funnels & Conversion Optimization

  • Funnel Types
  • Webinar Funnel
  • Tripwire Funnel
  • Upsell & Cross-sell
  • A/B Testing
  • Conversion Rate Optimization

MODULE 20: Affiliate Marketing

  • Affiliate Platforms
  • Commission Strategy
  • Affiliate Funnel Creation
  • Tracking Affiliate Sales

MODULE 21: Influencer & Personal Branding

  • Building Authority
  • LinkedIn Optimization
  • Instagram Branding
  • Monetization Strategy

MODULE 22: Freelancing Mastery

  • Finding Clients
  • Upwork Optimization
  • Fiverr Optimization
  • Proposal Writing
  • Pricing Strategy
  • Client Communication

MODULE 23: Digital Marketing Agency Model

  • Agency Setup
  • Service Packaging
  • Pricing Structure
  • Team Hiring
  • Scaling Strategy

MODULE 24: Analytics, Reporting & ROI Tracking

  • KPI Identification
  • Campaign Reporting
  • ROI Calculation
  • Client Reporting Dashboard

MODULE 25: Internship + Live Projects + Placement Preparation

  • Live Campaign Handling
  • Real Client Projects
  • Portfolio Creation
  • Resume Building
  • Mock Interviews
  • Placement Assistance

Tools Covered

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Student Testimonial

I am completely satisfied with the level of professional teaching. I recommend these courses to everyone.

James Smith

CFO Apple Corp

Edubin is a reliable kidcare platform that matches parents who need care with trusted sitters.

Monica Blews

Manager

I am completely satisfied with the level of professional teaching. I recommend these courses to everyone.

John Dowson

Developer

Edubin is a reliable kidcare platform that matches parents who need care with trusted sitters.

Monica Blews

Manager

I am completely satisfied with the level of professional teaching. I recommend these courses to everyone.

John Dowson

Developer

Earn Globally Recognised Certifications

This certification validates your practical training in SEO, paid ads, analytics, social media marketing, AI tools, and live campaign handling.

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Frequently Asked Questions (FAQ)

Who can join this course?

Students, graduates, business owners, freelancers, and job seekers can join. No prior experience required.

Is this course suitable for beginners?

Yes. We start from basics and gradually move to advanced strategies.

Do you provide placement assistance?

Yes. We provide resume building, interview preparation, internship opportunities, and placement support.

What is the course duration?

The course duration is 3 to 6 months depending on the batch type and learning mode.

Will I work on live projects?

Yes. Students run real campaigns and handle ad budgets under expert supervision.

Is there EMI or installment option available?

Yes, flexible payment options are available.

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